Here’s food for thought when you run out of things to post on Facebook, Twitter, Google+ etc:
- New
announcements from your brand.
- Teaser
previews of offerings you are working on.
- Related
interesting news from the industry.
- Trivia
related to your product: history, technology, anything!
- Ask
for suggestions: people love to help someone out.
- Events
you are holding: this informs as well as gets you attendees.
- Events
you are participating in: this shows you are active.
- Witty
one-liners: this can be jokes, daily wisdom, or just about anything else.
- Helping
people find opportunities: Helping people solve problems is the best thing
you can do to promote your brand.
- Popular
events: tweet about the upcoming sports events, festivals, etc.
- Unexpected
developments: Was Gmail down today? Tweet about it!
- Regular
industry news: yup, this doesn’t hurt if mixed in.
- Sales
announcements: Post about any sales announcements you might have.
- Job
openings: Tell people about open positions, both with your brand and at
other places you know.
- Ask
for customer feedback: Invite people to share their experiences with your
brand.
- Participate
in the relevant hashtags, and get more visibility.
- Set
up and announce chats based on brand-related hashtags.
- Follow
people and make acknowledgement via tweets/Facebook.
- Thank
people who have recently followed you.
- Post
the latest updates from your blog along with the link.
- Direct
people to other social media channels you own by Posting about them.
- Search
on your brand name and respond to post that are about you.
- Create
lists of industry-relevant analysts, well-wishers or customers, and
announce the lists publically. This sends a positive message to the
mentioned people.
- Participate
in trending topics and viral hashtags to rope in some attention. Ensure
your opinion are related to your brand somehow.
- Tweet-greet
your followers daily. Saying small things like “good morning,” or asking
about their health goes a long way in forging ties.
- Post
and tag your best employee of the week. This keeps the staff motivated and
gives them a platform.
- Announce
weekly deal, tweetpon (coupon), etc., and evaluate its viral reach to
understand how influential your brand is.
- For
B2B brands, find out analysts on Twitter/Facebook and build up
conversations with them. Micro Blogging sites is the best place for making
your opinion heard.
- Give
daily tips on usage of your brand’s products/service or on the basis of
the industry expertise. Tips sell well.
- Make
regular #FF Friday Follow recommendations or announce fan of the week with
some incentives or freebies to the winners.
